The hospitality industry has taken every technology disruption in its stride and always provided an opportunity for re-evaluating the way hotels run their businesses and communicate with guests.
Necessity is the mother of invention and it is precisely when innovative experiences are often born. History has proved time and time again when innovation happened in the computerized property management system, it happened with email and online booking, and it happened with smartphone adoption etc.
And today, it’s happening once again, as we stand in the midst of the pandemic preventive measures and the Covid-19 vaccination all ready to be rolled out, the hotel industry has innovatively come up with contactless technology — ranging from check-in kiosks to keyless entry and new guest messaging platforms.
Initially the concept of “contactless” did feel a bit strange, and even uncomfortable, for people in the hotel business, especially given the fact that the hospitality industry is built upon the importance of personal interactions between hotel employees and their valued guests.
But despite the hotel industry being challenged by a pandemic and an economic downturn, hotels have risen to the occasion and prioritized ways to create meaningful technological methods including reconfiguration of operations in the midst of unfamiliar circumstances.
A couple of major obstacles that initially prevented them from engaging in the face-to-face service so critical to the industry’s identity has now been rebutted by the invention of contactless technology.
But how is contact less technology helped today’s hospitality industry?
The data and insights that contact less tech has revealed that hotels are increasingly turning to this new norm not only to reduce friction for guests and meet customers on devices and channels where they spend most of their time, but also to create new, unlikely ways to communicate with and serve their guests during the Covid-19 era and beyond.
Several hotel experts have partnered with this techno trend proving beyond doubt that 2021 will be the time to invest in the adoption of contactless technology.
No one knows how Covid-19 pandemic will affect the hotel industry in the near future but thing we are sure of is that people want to travel, and for this they will need safe, reliable, and personalized hospitality services.
This year will be a time to be bold and a time for hotel industry to harness un-missable opportunity to elevate the travel experience and improve customer service models that will set them apart.
These contact less technological trends will help shape not only how hotel industry interact with their guests in 2021 but also will boost operational efficiency and enable human-focused hospitality far into the future in the face of a challenging economic environment and consumer uncertainty.
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